Pay Per Click (PPC) is a prominent strategy used in Search Engine Marketing (SEM) by the marketers, who want to advertise their products and services online. People who use Google and Bing have access to Google Adwords and Bing Ads.
This Google Adwords certification training course focuses on the top three search engines – Yahoo, Bing, and Google. The training will cover all the practical features of Google Adwords, and target the best practices for Adwords campaigns – structure, creative optimization, keyword selection, and ads position preferences. Our training course will provide a detailed and concrete approach to develop and manage the profitable SEM advertising campaign.
Why is the training course necessary?
Websites need the holistic campaign, which is necessary to generate business through it from its inception. As per the latest Google update for Adwords, it has become imperative for the business to include PPC in the digital marketing strategy. Some other reasons are:
Paid advertising allows you to pay only if an interested person clicks the ad; you are also allowed to put your budget on most important products or services
You can control your budget of the campaign; the PPC campaigns will allow the flexibility to allocate your budget on any product and put a leash on what you spend daily
Your website issues can be recognized through PPC data
PPC ads can generate results quickly, which is not possible on SEO; PPC is the best option for instant targeted traffic to your website
Why choose us?
Course is designed by our experts
Exercise, assignments, handouts for every topic
Real life examples are used
Connect directly to skill professionals
What will you learn after training?
Develop strategies and create PPC plan
Increase ROI by optimizing the ad quality
Relevant text ads for driving targeted traffic will be created to the landing page
Conversion rates are improved by improving PPC landing pages
Efficient reporting and analysis
Course interval: 30 days
Amazing! I learned a lot! Now I am working as freelancer.